optimization is a decision making method:

1. identify a performance measure and a space of possible strategies to try
2. run a bunch of simulations given a particular strategy, and measuring the performance
3. try strategies with the goal of maximizing the performance measured

Importantly: model is not used to guide the search, it is only used to run simulations to evaluate performance.

Disadvantage (or advantage)

does not take a advantage of the structure of the problem

Observation: the 20 biggest corporations in America make IP / contracts whereas Chinese companies primarily build things / make things.

Key Framings

• Utilitarianism
• Deontology
• virtue ethics
• Emperical Ethics

act in a way to embody virtues we support